One marketer. Every asset. 17x audience growth.
As Director of Marketing and Brand at Chip'd Sports, I took a set of loose brand guidelines and built them into a complete identity for Chip'd Golf, from visual system to voice. I then owned execution end to end, personally creating every piece of content the brand has published over the last nine months. Through design, video, and photography built on that system, I grew the brand's audience from roughly 75 followers to more than 1,300, a 17x increase. The result is a cohesive, recognizable brand that now carries a tech-enabled putting golf ball into the market.
Shot in a Day: CHIP'd Golf at The Grand Del Mar
Jan. 2026 | Del Mar, CA
In January 2026, we filmed and produced a full TV commercial for Chip'd Golf in a single day at The Grand Del Mar in San Diego. Working against one shoot day and the resort's championship course as our set, I planned the creative, directed the capture, and delivered a broadcast ready spot that became the centerpiece of the brand's launch content. The footage continues to power social cutdowns, ads, and product storytelling across every Chip'd channel.
