STRATEGY | SOCIAL | PHOTO | VIDEO | DESIGN
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STRATEGY | SOCIAL | PHOTO | VIDEO | DESIGN |
NIKE ELITE YOUTH BASKETBALL LEAGUE
The Nike Elite Youth Basketball League (EYBL) is the premier grassroots basketball circuit in the United States, bringing together the top high school programs and players from across the country. Since its inception, 48% of current NBA players have competed in the EYBL, making it a true pipeline to the highest levels of the game. The league provides unmatched exposure, with college coaches, scouts, and media following every event to evaluate the next generation of stars. Known for its elite competition and culture-driven presentation, the EYBL has become the defining stage for youth basketball talent.
As the de facto Head of Content for the EYBL, I handled social strategy and management, content production for socials and Youtube, and Nike brand relations. In addition, I developed an internship program that supported the EYBL content needs (among other Athlete.Ai partners) that employed 34 young creatives from coast to coast.
STORYTELLING
Under the direction of Rashad Floyd (Heart & Hustle Productions), our creative team of interns produced this Elite 8 video to showcase the final two days of grassroots basketball’s biggest stage, Nike EYBL Peach Jam championship.
I helped produce a wide range of storytelling content that included planning, logistics, ops, video and photo content capture, social strategy, publishing, and promotion.
The story of EYBL’s championship, Peach Jam, had never been told. I worked with an incredibly talented visual storyteller to champion the project. Thomas Nugent took the lead on storyboard, content capture, and editing to deliver a beautiful piece on the history and legacy of grassroots basketball’s crown jewel in N. Augusta, SC. I handled interviews, contributed with b-roll and action content capture, and consulted on the history of the tournament.
Check out the full scope of our content production here:
