STRATEGY | SOCIAL | PHOTO | VIDEO | DESIGN
STRATEGY | SOCIAL | PHOTO | VIDEO | DESIGN
THREE STRIPE SELECT BASKETBALL
In 2023, adidas Basketball hired FreeKeyThree Creative to lead the social and creative efforts in coverage of their 3SSB grassroots basketball platform for both the girls’ and boys’ side. This included five total events and an international trip to adidas’s Eurocamp in Trevino, Italy.
REMEMBER THE WHY
adidas Basketball’s campaign, “Remember the Why,” rolled out in lockstep with the grassroots basketball season. In response, we drafted the broader campaign with a look and feel that kept basketball, and ultimately sport, simple. We used natural colors in our photo presets and motion color grades, as well as a simpler graphic direction.
